Research-driven storytelling that turns data into decisions.

Inclusive, high-performing shopping journeys, from discovery to checkout.

I blend cultural awareness, UX research, and brand strategy to create experiences that resonate in multiple languages, and convert.

Recently, I shared this approach at Layers Conference 2025 — Friends of Figma Portugal, presenting “The UX of Clothing: prototyping fashion with Figma”, a talk on how design thinking and fashion can coexist through empathy and technology.