ABOUT ME
Hello, I’m Sofia, I’m half Portuguese and half Venezuelan. I speak four languages (Spanish, English, French and Portuguese), and I help brands turn complex challenges into intuitive experiences by blending research, design, and strategy.
With expertise in user research across multicultural markets, I uncover insights that shape human-centered solutions.
My approach is a mix of analytical thinking and creative exploration, always seeking to bridge the gap between users' needs and digital possibilities.
In my free time, I’m passionate about learning new languages and traveling around the globe. I’m currently learning Italian.
I love tasting espressos wherever I go.
Clothes with feelings
I also run the upcycled clothing brand sofiatabouche where I explore textiles in different forms, searching and collecting from different memories, influences and personal experiences throughout the collections. I mostly work with printing techniques such as engraving and screen printing.
MY VALUES
BOLDLY GENUINE
Creativity thrives in originality. I design with honesty, embracing ideas that are fresh, daring, and true. In a world saturated with trends, I create with intention—blending curiosity, spontaneity, and storytelling to craft experiences that aren’t just seen but deeply felt.
DEEPLY IN TUNE
I immerse myself in perspectives—through observation and conversation, I tune into the nuances of people’s experiences, translating unspoken needs into something that truly resonates and makes an impact. Understanding it’s about sensing challenges, recognizing emotions, and embracing how others experience the world.
CULTURAL SYNERGY
Growing up in an environment of diverse languages and cultures, I’ve learned that communication goes beyond words—it’s about context, understanding, and adaptability. This ability to adapt allows me to connect with anyone, anywhere, bringing diverse perspectives into the creative process.